Long-term agreement brings Lucozade Sport, Celsius and Ribena into Soul Padel clubhouses as both organisations look to grow alongside the UK’s expanding padel community.
Manchester, UK, 14 July 2026
Soul Padel has announced a long-term partnership with Suntory Beverage & Food Great Britain and Ireland, marking their first dedicated partnership within the sport of padel.
As part of the agreement, Suntory Beverage & Food GB&I core brands, Lucozade Sport, Celsius and Ribena, will be stocked across Soul Padel clubhouses. The partnership also includes court usage, a strong presence across Soul Padel’s digital and physical club assets, and naming rights to padel courts at each Soul Padel venue.
The agreement reflects the growing commercial appeal of padel as brands look to engage with highly active and social communities. Unlike many traditional sports, players often spend time in clubs before and after matches, creating opportunities for brands to connect with consumers in an authentic environment beyond the court itself.
For Soul Padel, the partnership demonstrates increasing confidence in both the sport and its vision to build welcoming clubs where people can meet, play and connect. Structured as a long-term collaboration, the agreement has been designed to scale alongside Soul Padel’s expansion as new clubs open across the UK.
Mark Hewlett, CEO and Founder of Soul Padel, said:
“This is a really significant partnership for Soul Padel because it shows that major consumer brands are recognising the opportunity that padel presents.
For Suntory to choose Soul Padel as its first padel-specific sports partnership is something we’re incredibly proud of. We’ve always believed that our clubs should be more than places to play, they’re places where communities come together, and that’s exactly what makes them such a valuable environment for partners.
We’re excited to work with their team and to build a partnership that grows alongside our business as we bring Soul Padel to more communities across the UK.”
Simon Farrell, Health & Wellbeing Controller at Suntory Beverage & Food GB&I, said:
“We’re delighted to have agreed a long term partnership with Soul Padel. They are an ambitious and fast growing operator within the world’s fastest growing sport. The Suntory portfolio aligns fantastically with both the active and social occasion that occurs within clubs across the UK. It’s a pleasure to work with Soul Padel to ensure consistency across a wide range of products nationwide.
Soul Padel’s focus on community is central to our partnership and something which will allow us to further accelerate the organic growth that we are seeing with our Lucozade and Celsius brands across the thriving padel community in the UK.
Our shared aim is to help participants and supporters of the sport get more from every game and visit by having their products of choice chilled and available wherever and whenever they need it”
About Soul Padel
For media enquiries, please contact:
Mark Hewlett
Email: mark@soulpadel.co.uk
Phone: 07961310078
Website: soulpadel.co.uk
